Paving the Way

I was intrigued by Plaid's new pavement advertising campaign:


It's called reverse graffiti, and it's a nice idea to make your mark by cleaning dirt off the pavement rather than applying something to it. Of course it will just fade away in a few weeks as the pavement gets dirty again ... but it does show just how dirty our pavements actually are.

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Anonymous said...

This is a stupid idea . Don't do it.

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