76% want goods and services advertised bilingually

An interesting piece of research on attitudes to bilingual policies is in the news today.

Mae arolwg yn awgrymu bod mwy na thri chwarter pobl Cymru (76%) yn credu bod cwmnïau'n hysbysebu eu gwasanaeth neu gynnyrch yn ddwyieithog yn bwysig.

Holodd cwmni Beaufort fwy na 1,000 o bobl dros 16 oed ar gyfer yr arolwg.

Dim ond 11% oedd yn ystyried eu hunain yn rhugl yn y Gymraeg. Ond roedd 82% yn dweud fod y Gymraeg yn rhywbeth i ymfalchïo ynddi.

Dywedodd 81% eu bod yn credu bod hyfforddi staff i ddysgu Cymraeg yn bwysig.

BBC, 27 April 2009

In a nutshell it says that:

76% ... consider it important for companies to advertise their products or services bilingually

82% ... said Welsh was something to be proud of

81% ... said they believed training staff to speak Welsh was important

The survey was conducted by Beaufort, who asked a sample of 1000 people over 16. As 11% considered themselves fluent in Welsh (compared with Language Use Survey data of 12.12%) it would appear to be a properly weighted survey.

At the end of the report Meirion Prys Jones of BYIG is quoted as saying that, in the last few months, both HSBC and Nat West have introduced some web pages in Welsh. I've just checked that, and have to admit that I can't see anything. Entering searches for "Cymraeg" and "Cymru" brings up no results.

Does anybody who uses either of these banks know any more about this?
 

 
Update - 22 May 2009

Although there was no link in the BBC story, the survey is almost certainly from November 2008, and is available here.

It might be worth noting that the actual wording of the questions was:

•  If an organization wants to offer customers bilingual services, how important do you think it is that an organisation should ensure their marketing materials and advertisements are bilingual?

•  How much do you agree with [the statement] Welsh is something to be proud of?

•  If an organization wants to offer customers bilingual services, how important do you think it is that an organisation should ensure that staff training is available so that staff can learn Welsh?

There were many more questions in the survey, which I've written about in more detail here, here, here and here.

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